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Sociala Fastigheter: En studie om hur fastighetsdistributörer kan stärka sitt varumärke via Facebook
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we’ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.

Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship Management

Conclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change. Estate agents should market their estates by price, geographical district and the distance to municipal traveling means.

Place, publisher, year, edition, pages
2012. , 55 p.
Keyword [sv]
Facebook, Fastighetsdistributör, Stärka Varumärke, Sociala Medier, Fastigheter
National Category
Business Administration
URN: urn:nbn:se:sh:diva-16986OAI: diva2:547750
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-08-30 Created: 2012-08-28 Last updated: 2012-08-30Bibliographically approved

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