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Vad händer hos oss?: Om att hitta rätt sätt att kommunicera uppdateringar och nyheter till kunder
Mälardalen University, School of Innovation, Design and Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to compose a way for a small IT-company to communicate with their costumers and include them in the development of their IT-solution. The ambition with this study is to make this information strategy applicable to other small companies with the same problem.

The empirics is built on literature studies and qualitative interviews which leads to a design proposition and try-outs with the target group. The results lead to a newsletter where news and information from the company could be presented simple and clear.

Abstract [sv]

Detta examensarbete har som syfte att utarbeta ett sätt för ett litet IT-företag att kommunicera med sina kunder och inkludera dem i it-lösningens utveckling. Ambitionen är att denna informationsstrategi ska gå att anpassa till liknande småföretag med samma problem.

Empirin byggs på litteraturstudier samt kvalitativa intervjuer vilket leder fram till designförslag och återkoppling med målgruppen. Resultatet blev ett nyhetsbrev där nyheter och information från företaget kan presenteras enkelt och tydligt.

Place, publisher, year, edition, pages
2012. , 63 p.
Keyword [sv]
Textdesign, informationsdesign, kundkommunikation, nyhetsbrev
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-15173OAI: oai:DiVA.org:mdh-15173DiVA: diva2:547408
External cooperation
Viaduct Ab
Subject / course
Information Design
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-08-28 Created: 2012-08-27 Last updated: 2012-08-28Bibliographically approved

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fulltext(2117 kB)286 downloads
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9e9dad37ebd0a7f485c79f8bb35b6354af990f8a639f936168dcfd2de56890fd92b41abb6ae738ea1e4bfdd7bda13ecd85c827bc5326663f8711778cb1e0ce60
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf