Customer value in a B2B setting: An analysis of potential target markets for the rehabilitation company Svenska-Re
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.
Place, publisher, year, edition, pages
2012. , 48 p.
Customer value, marketing, occupational health care, CVA, target marketing
IdentifiersURN: urn:nbn:se:umu:diva-58118OAI: oai:DiVA.org:umu-58118DiVA: diva2:546993
2012-05-31, UB340, Umeå, 20:13 (English)
UppsokSocial and Behavioural Science, Law
Nylén, Ulrica, Studierektor