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Customer value in a B2B setting: An analysis of potential target markets for the rehabilitation company Svenska-Re
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.

Place, publisher, year, edition, pages
2012. , 48 p.
Keyword [en]
Customer value, marketing, occupational health care, CVA, target marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-58118OAI: oai:DiVA.org:umu-58118DiVA: diva2:546993
External cooperation
Svenska-Re
Presentation
2012-05-31, UB340, Umeå, 20:13 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-30 Created: 2012-08-26 Last updated: 2012-09-06Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf