Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Smartphoneapplikationer – ett värdeskapande verktyg?: I bank- och livsmedelsbutiksbranschen
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The smartphone market is growing rapidly, between Google Play and App Store more than 25 billion apps have been downloaded since 2008. Today many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications with hope of keeping the company modern. Developing and implementing apps in a business is neither easy nor free and must therefore add value to the business in some way. By conducting a customer survey, we study customer’s perception and user behaviour of apps from the bank and grocery store business. The survey shows that customers in the grocery store business have very little awareness off these apps. While in the bank business customers have adopted apps in a much higher frequency. With focus on the customer’s perspective this paper discusses the challenges of making "good" apps and the potential of the technology, and thereby suggests ways to develop apps that the customers will recognize and appreciate.

Place, publisher, year, edition, pages
2012. , 47 p.
Series
Informatik Student Paper Bachelor (INFSPB), 2012.15
Keyword [sv]
Smartphone, appar, mobila applikationer, värdeskapande, iOS, Android, Appstore, Google Play.
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-57845OAI: oai:DiVA.org:umu-57845DiVA: diva2:545276
Educational program
Programme in Behavioural Analysis of IT-Environments
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-20 Created: 2012-08-19 Last updated: 2012-08-20Bibliographically approved

Open Access in DiVA

fulltext(1570 kB)429 downloads
File information
File name FULLTEXT01.pdfFile size 1570 kBChecksum SHA-512
eec98e9225facf049992c1a6721ca5ebbc26cbaf5de9d20163407122c6733f4f5d65bbe660660638561040917f30f5e3ccf260f2499f459aa5612bba1e0b95a8
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Viklund, TobiasEliasson, Robert
By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 429 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 381 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf