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Faciliteter, Transporter eller Attraktioner?: En kvalitativ studie gällande viktiga resurser på en MICE-destination
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Affärsresandet och mässor har funnits i alla tider, den första världsutställningen genomfördes redan år 1851. MICE-industrin (Meetings, incentive, conference och exhibition) utbreder sig allt mer över hela världen. Detta har resulterat i utvecklingen av allt fler anläggningar och diverse resurser. En oro har på senare tid uppkommit gällande om expansionen kommer att skapa en mättnad av marknaden. Vilka resurser krävs egentligen för att en destination ska vara intressant för MICE-evenemang? Denna studie avser att undersöka detta genom kvalitativa intervjuer med verksamma eventföretag inom MICE-industrin för att sedan sätta det empiriska materialet mot tidigare framforskad information kring detta. För studien genomfördes sex kvalitativa semistrukturerade intervjuer med eventföretag stationerade i Sverige. Informanter från de sex företagen intervjuades kring företagens tillvägagångssätt vid arrangerandet av ett MICE-evenemang samt vilka resurser de ser som av störst vikt på en destination anpassad för MICE.  Resultatet visade att de flesta resurser för sig inte är av stor vikt då olika typer av evenemang kräver olika typer av resurser. Det framkom av informanterna vissa resurser som gavs större vikt än andra såsom transporter, samarbeten och kreativitet. En slutsats drogs kring att de destinationer som i framtiden kommer vara de mest framgångsrika inom MICE-industrin är de som på ett kreativt sätt får ut sina unika kvaliteter på marknaden.

Abstract [en]

Business travel and trade fairs have been around for ages, the first World Expo was conducted already in 1851. The MICE-industry (Meetings, Incentive, conference and exhibition) increasingly extends across the world. This has resulted in the development of an increasing number of facilities and other resources. Recently, a concern has arisen about the expansion potentially oversaturating the market. What resources are required for a destination to be interesting for MICE-events? This study attempts out to investigate this through interviews with event businesses in the MICE-industry in order to take the empirical material towards previously researched information regarding this. The study carried out six qualitative semi-structured interviews with event businesses based in Sweden. Informants from the six companies were interviewed about the companies approach to organizing a MICE-event, and what resources they see as important on a destination suitable for MICE. The results showed that most of the resources for themselves where not of great importance, since different types of events require different types of resources. There were some resources the informants gave greater importance than others, such as transportation, partnership and creativity. A conclusion was reached that the destinations who will be the most successful in the future MICE-industry are the ones that in a creative way get their unique qualities out to the market.

Place, publisher, year, edition, pages
2012. , 42 p.
Keyword [en]
MICE, destination, event-business, resources, event, work process
Keyword [sv]
MICE, destinationer, eventföretag, resurser, evenemang, tillvägagångssätt, arbetssätt
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-16892OAI: oai:DiVA.org:sh-16892DiVA: diva2:544944
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-08-20 Created: 2012-08-17 Last updated: 2012-08-20Bibliographically approved

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Faciliteter, Transporter eller Attraktioner(1258 kB)907 downloads
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CiteExportLink to record
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Citation style
  • apa
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