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En analys av innovationsprocessen På Mediaföretaget AB
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
2009 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
An analysis of the innovation process in Mediaforetaget AB (English)
Abstract [en]

Medieföretaget AB is a Swedish Media Company that covers several different business areas.

The company daily produces one of the biggest newspapers in Sweden and publishes editorial

news on one of the country’s most visited news homepage. The company also has smaller

firms that produce new business models. Due to big changes in the media climate over the

world and a new company management team the company in November 2008 started a

department for innovation. The main purpose of the department was to create a structured

way for managing ideas and to promote innovation. The innovation process was inspired by

the one described in the book Innovation by Carlson and Wilmot from the Stanford research

Institute.

The purpose with this final thesis was on behalf of the innovation manager to detect obstacles

in the innovation process and to give recommendations for improvement of the process. The

results of the task were based on an empirical- and theoretical analysis. The empirical analysis

was based on just over 208 survey answers, seven interviews ant a by the student participating

observation. The theoretical reference frame contained theories about innovation processes,

project portfolio management and innovation measurement.

Amongst the obstacles that were detected the survey showed that lack of time was the main

reason for champions not to continue working with their ideas after leaving them to the

department for innovation. But another reason was simply lack of engagement. Several of the

interview objects pointed out the inadequateness of a well-communicated innovation strategy.

But also that the company was working on to many different projects.

Some of the recommendations the student presents in the end of the report is, spreading

information in the company in a better way, having a person responsible for innovation in

each department, having a more sophisticated reward strategy or more free time for working

with new ideas and potential innovations. A more organizational recommendation was to

collect all the different projects in the company and to visualize them in a project portfolio.

Abstract [sv]

Medieföretaget AB är ett svenskt medieföretag som omfattar ett flertal olika verksamheter.

Dagligen ger företaget ut en av Sveriges största tidningar samt publicerar redaktionella

nyheter på en av landets största nyhetssajter på Internet. Företaget har även andra mindre

bolag som utvecklar nya affärsidéer. På grund av förändringar både i mediaklimatet världen

över samt på ledningsnivå inom företaget startade man i november 2008 en

innovationsavdelning. Avdelningens huvudsyfte var att ta till vara på idéer och främja

innovation. Den process företaget valt att kalla innovationsprocessen är inspirerad av den

process Carlson och Wilmot från Stanford Research Institute beskrivit i boken Innovation.

Syftet med examensarbetet var att på uppdrag från innovationschefen på företaget detektera

hinder för innovation samt ge förslag till förbättringar. För att lösa uppgiften genomfördes en

empirisk- samt en teoretisk analys. Den empiriska analysen byggde på drygt 200 enkätsvar, 7

intervjuer samt en deltagande observation. Den teoretiska referensramen innehöll litteratur om

innovationsprocesser, projektportföljhantering och mätbarhet inom innovation.

Bland de hinder som detekterades visade enkätsvaren att tidsbrist var en stor orsak till att

idélämnare inte valde att arbeta vidare med sina idéer. Även bristande engagemang

identifierades som en orsak. Flera intervjupersoner berättade även att en tydlig

innovationsstrategi var bristfällig inom företaget samt att man arbetade med för många olika

idéer.

Bland de förbättringsförslag som examensarbetaren rekommenderade fanns bland annat,

bättre informationsdelgivning, innovationsansvariga på varje avdelning, en mer genomarbetad

belöningsstrategi eller innovativ arbetstid. En annan mer organisationssträckande

rekommendation var att sortera och visualisera alla företagets projekt i en projektportfölj.

Place, publisher, year, edition, pages
2009.
Series
MMK 2009:85 MCE 215
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-100081OAI: oai:DiVA.org:kth-100081DiVA: diva2:542822
External cooperation
Medieföretaget AB,Agnes Sävenstedt
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-08-03 Created: 2012-08-03 Last updated: 2012-08-03Bibliographically approved

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