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Matens roll i reseupplevelsen: En intervjustudie med sex nyckelaktörer i turismnäringen
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The role of food in travel experience : An interview study with six key stakeholders in the tourism industry (English)
Abstract [sv]

Syftet med denna intervjustudie var att undersöka hur ett antal nyckelaktörer inom turismnäringen såg på matens roll och hur de arbetade med matupplevelser i praktiken. Insamling av data genomfördes genom semi-strukturerade intervjuer som transkriberades och analyserades utifrån en mall för kvalitativ bearbetning av text. De aktörer som fungerade som informanter för undersökningen arbetade samtliga med matturism på nationell, regional eller lokal nivå.  De aktörer som deltog i studien var Landsbygdsdepartementet, Visit Sweden, Regional Matkultur Småland, Smaka på Skåne, Kristianstad Kommun och Idala Gård. Undersökningens resultat visade att samtliga aktörer ansåg att maten hade en given roll inom turismnäringen.  Informanterna betonade vikten av att producenter ser matens potential till att bli en matupplevelse och synliggör den för turister. Ett skäl till att detta inte alltid görs kunde bero på den bild svenskar har av svensk mat och svensk matkultur menade informanterna.  De förespråkade en stolthet över svensk mat och mattradition. I undersökningen framkom även att matupplevelser fått en alltmer självklar plats inom turismnäringen, både som en huvudanledning till, eller som en betydande del av resan.  Informanterna framhöll att fördelen med matupplevelser jämfört med andra upplevelser var att matupplevelsen aktiverar samtliga sinnen och därmed bidrar till en total turismupplevelse.

Abstract [en]

The purpose of this qualitative study was to examine how key stakeholders see food as a part of the tourist industry and how they work with food experiences in practice. Data collection was collected by semi-structured interviews which were transcribed and analyzed within the model of processing a qualitative text. The stakeholders which participated were Landsbygdsdepartementet, Visit Sweden, Regional Matkultur Småland, Smaka på Skåne, Kristianstad Kommun and Idala gård. The interviewed stakeholders are working with food tourism at national, regional and local level. The results showed that all the participants thought food had a specific role within the tourist industry. In this study, it became clear that the respondents emphasized the importance for producers to see the potential food have to become a food experience and at the same time to make it more visible for tourists. A reason for this would be the view of Swedish food culture that the respondents think Swedish people have. It is important to see the unique assets which are available and to be proud of the culture.  It also shows that food experiences have a more obvious role in tourist industry, both as the main reason or as part of the travel. The advantage of the food experiences in relation to other experiences is the use of all the senses, thus providing a total tourism experience.

Place, publisher, year, edition, pages
2012. , 37 p.
Keyword [en]
food tourism, food experiences, food culture, tourist industry, identity, symbols, food as a travel experience
Keyword [sv]
matturism, matupplevelser, matkultur, turismnäringen, identitet, symboler, maten som reseupplevelse
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hkr:diva-9573OAI: oai:DiVA.org:hkr-9573DiVA: diva2:541555
Subject / course
Miscellaneous
Educational program
Culinary Arts and Food Sciences
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-02 Created: 2012-07-19 Last updated: 2012-08-02Bibliographically approved

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Citation style
  • apa
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Output format
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