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What makes generation Y jump: en kvantitativ studie av hur den nya generationen bankanställda motiveras av monetära och icke-monetära incitament
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Right now a major generational change is taking place within the banking sector. The new generation entering the labor market is often referred to as generation Y and it consists of individuals born between 1980 and 1995. Previous research has shown that the banking industry as a whole put a widespread emphasis on monetary incentives within the reward system. At the same time several studies highlight that individuals from generation Y are rather motivated by primarily non-monetary incentives.

The aim of this dissertation is to explain how various monetary and non-monetary incentives affect the motivation of bank employees from generation Y. A positivistic research philosophy has been used with a deductive approach and a quantitative research method.

This study indicates that bank employees from generation Y are motivated by retirement savings as well as a personal mentor or chief who draws attention to their development. Their motivation is also affected to some degree by freedom to control their own time. This study even indicates that bank employees from generation Y primarily appreciate the following incentives along with the previously stated: Continuous training, career plan, discount on loans and pay increases

The respondents in this study were mainly employees of banks where monetary incentives were not used to any great extent. This can be seen as a limitation as well as the fact that the respondents where solely employed within Swedish banks. Given this, there is a scope for further studies of generation Y within the banking sector.

Research regarding which incentives bank employees from generation Y are motivated by, has so far been absent. This dissertation may be of value for banks that want to be at ease that they are doing everything to keep their employees highly motivated. 

Abstract [sv]

En stor generationsväxling sker just nu inom banksektorn. Den nya generationen som kommer in på arbetsmarknaden benämns ofta som generation Y och består av individer födda 1980-1995. Tidigare studier har visat att banker i hög utsträckning använder sig av monetära incitament när de vill belöna sina anställda, samtidigt finns det flera studier som framhäver  att  individer  ur  generation  Y  motiveras  av  framför  allt  icke-monetära incitament.

Syftet  med  den  här  uppsatsen  är  att  förklara  hur  olika  monetära och  icke-monetära incitament påverkar motivationen hos bankanställda ur generation Y. En positivistisk forskningsfilosofi har använts tillsammans med en deduktiv ansats och en kvantitativ metod.

Uppsatsen indikerar att bankanställda ur generation Y motiveras av uppmärksammad utveckling från personlig mentor eller nära chef samt pensionssparande. Motivationen påverkas även i viss mån av frihet att styra sin egen arbetstid. Uppsatsen indikerar även att   bankanställda   ur   generation   Y   framför   allt   värdesätter   följande   incitament tillsammans med de som tidigare nämnts: Kontinuerlig vidareutbildning, karriärplan och rabatt på lån, lönepåslag.

En begränsning med uppsatsen är att respondenterna i hög utsträckning var anställda på banker  där   monetära  belöningssystem  inte  används   i  någon  större  utsträckning. Uppsatsens respondenter kommer enbart från svenska banker vilket innebär att det finns utrymme för fortsatta studier av generation Y inom banksektorn ur ett globalt perspektiv. Forskningen om vilka incitament som motiverar bankanställda ur generation Y har hittills varit i stort sett obefintlig, därför kan den här uppsatsen vara av värde bland annat för banker  som  vill  försäkra  sig  om att  de  gör  allt  de  kan  för  att  hålla  sina  anställda motiverade.

Place, publisher, year, edition, pages
2012. , 59 p.
Keyword [en]
Generation Y, bank, motivation, incentives, reward system, monetary, non-monetary, financial, non-financial
Keyword [sv]
Generation Y, bank, motivation, incitament, belöningssystem, monetära, icke-monetära, finansiella, icke-finansiella
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-9562OAI: oai:DiVA.org:hkr-9562DiVA: diva2:541195
Educational program
Degree of Bachelor of Science in Business and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-17 Created: 2012-07-16 Last updated: 2012-07-17Bibliographically approved

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