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Innovation and its influence in LBS industry: Jiepang in China
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Title: Innovation and its influence of LBS company: Jiepang in China

Level: Final assignment for Master of Business Administration

 

Author: Yang OU, Zijian LI

 

Supervisor: Maria. Fregidou-Malama

 

Date: 2012-June

 

Aim: Chinese firms desire to win the market, and they should consider innovation. The aim of the study is to explore the effects of innovation for LBS firm to gain success in China.

Method: The main research method is case study. Jiepang as our case company is a LBS firm in China. And we interview two persons from different department, and one is its co-founder.

Result & Conclusions: Innovative action and behavior must cover whole organization, all employees should be participant. In China, LBS is a rising industry, but LBS firms face to many threats from competitors and substitutes too. Thereby in order to survive in the market and gain success, innovation is a very important strategy for LBS firm, but not the unique method.      

Suggestions for future research: Open innovation process is becoming a hot topic currently, so how to innovate with customer or user, how to cooperate with them? And if the data collection can take from multi-cases, it would be make research result more convincing.        

Contribution of the thesis: In this study, we introduce and popularize a new industry, LBS in China. And we give a deeper understanding of the importance of innovation and how innovation can improve the competitiveness of the company in this industry.

Place, publisher, year, edition, pages
2012. , 62 p.
Keyword [en]
Location-based Services, Innovation, service innovation, China
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-12131Archive number: E3BA:DiVA 79/2012OAI: oai:DiVA.org:hig-12131DiVA: diva2:539949
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-08-24 Created: 2012-06-18 Last updated: 2012-08-24Bibliographically approved

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