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Att vara en vara: En studie om att kommunicera sin identitet på Internet med bloggen som verktyg
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To be a product : A study about how to communicate your identity on the Internet with a blog as communication tool. (English)
Abstract [en]

The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today’s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized. Since the study has been viewed on from a transmitter perspective we have created a model that has the purpose to be an alternative guideline to show how to create a strong personal brand with a blog as the communication tool.   

Place, publisher, year, edition, pages
2012. , 58 p.
Keyword [en]
Social media, blog, personal branding, personal brand, identity, communication
Keyword [sv]
Sociala medier, blogg, personligt varumärke, personligt varumärkesbyggande, identitet, kommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-20666OAI: oai:DiVA.org:lnu-20666DiVA: diva2:539533
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-09 Created: 2012-07-04 Last updated: 2012-07-09Bibliographically approved

Open Access in DiVA

Att vara en vara: En studie om att kommunicera sin identitet på Internet med bloggen som verktyg(839 kB)572 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf