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Svensk design i MoMAs samling: en studie om samlingens samband med marknadsföringen av svensk design i USA 1930-1960
Gotland University, School of Culture, Energy and Environment.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Swedish design in MoMA´s collection : a study of the collections correlations with the marketing of Swedish design in the U.S.A. 1930-1960 (English)
Abstract [sv]

Museum of Modern Art har varit mycket tongivande för historieskrivningen och definitionen av modernismen, "the international style". Svensk modernisms mest kärnfulla period 1930-1960, representeras av 55 objekt i MoMAs arkitektur och designsamling. De svenska objekten i samlingen visar på en reception av svensk design som mest inflytelserik under 1950-talet. Årtiondet är det mest välrepresenterade, till antalet objekt räknade, men ger också den mest representativa bilden av hur svensk design marknadsfördes i USA.

De mest inflytelserika tillfällena för marknadsföringen av svensk design i USA under åren 1930-1960 är enligt konstprofessor Jeff Werner (Medelvägens estetik: Sverigebilder i USA), världsutställningen i Chicago 1933, världsutställningen i New York 1939 och utställningen Design in Scandinavia 1954-1957. Knappt hälften av de representerade formgivarna i MoMAs samling fanns med under marknadsföringen ,vilket kan visa på samband mellan marknadsföringen och samlingens karaktär.

Abstract [en]

Museum of Modern Art has been very influential for the historiography and definition of modernism, "the international style". Swedish modernisms most vigorous period 1930-1960, is represented by 55 items in MoMA´s Architecture and Design collection. The Swedish objects in the collection show at a reception of Swedish design as most influential during the 1950s. The decade is the most well-represented, in number of objects counted, but also gives the most representative picture of how Swedish design was marketed in the United States.

The most influential opportunities for the promotion of Swedish design in the United States during the years 1930-1960 are according to art professor Jeff Werner (Medelvägens estetik: Sverigebilder i USA), the World's Fair in Chicago in 1933, the World's Fair in New York in 1939, and Exhibition Design in Scandinavia 1954-1957. Just under half of the represented designers in the MoMA collection, were included in the marketing, which can show correlations between marketing and the collection's character.

Place, publisher, year, edition, pages
2012. , 47 p.
Keyword [sv]
Svensk design, MoMA, funktionalismen, modernismen, swedish design in USA, Svensk form på MoMA New York, Jonatan Jahn, marknadsföring, 1930-1960
National Category
Design Art History
Identifiers
URN: urn:nbn:se:hgo:diva-1511OAI: oai:DiVA.org:hgo-1511DiVA: diva2:539423
Subject / course
Cultural Heritage Preservation
Educational program
Objects Antiquarian Programme
Presentation
2012-05-31, Högskolan på Gotland, Visby, 20:50 (Swedish)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2012-07-05 Created: 2012-07-03 Last updated: 2013-07-01Bibliographically approved

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Svensk design i MoMAs samling(1854 kB)1638 downloads
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CiteExportLink to record
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