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Sponsring som ett modernt kommunikationsverktyg: En studie i hur sponsring kan användas för att förtydliga varumärkesidentiteten
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012.
Keyword [sv]
varumärkesidentitet, sponsring, varumärkesbyggande, varumärkeskapital, passform
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-19100OAI: oai:DiVA.org:hh-19100DiVA: diva2:539025
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-08-01 Created: 2012-07-03 Last updated: 2012-08-01Bibliographically approved

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fulltext(1288 kB)357 downloads
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File name FULLTEXT01.pdfFile size 1288 kBChecksum SHA-512
de9b4737f2feacbb122ff550d4fd58cfd5f7b93b7a90aef4dc1a33c188cb25d788ba667df2fdee6fb72fbb665489c47c0f0be3c53b4e66308b5f87af1db9e04c
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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