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Kommunikationsstyrning vid reklamation: En studie av stormarknader
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study focuses on the internal marketing and how it affects the complaints by companies’ communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. We have chosen the subject, internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on internal marketing.

This study is based on a qualitative approach. The interviews we have done are with people from supermarkets in the food industry. We have chosen three employees from two different companies to get as important information as possible.

Place, publisher, year, edition, pages
2012. , 60 p.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-20644OAI: oai:DiVA.org:lnu-20644DiVA: diva2:539002
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-09 Created: 2012-07-02 Last updated: 2012-07-09Bibliographically approved

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Kommunikationsstyrning(704 kB)271 downloads
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Type fulltextMimetype application/pdf

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Gustafsson, MalinVillberg, Karin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf