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Sökmotoroptimering för video: Tekniker och skillnader
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
2012 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Undersökningen vill visa om vald sökmotoroptimering påverkar en webbsidas SERP- placering1 för sidor med video. I arbetet undersöks bland annat video-sitemap och schema.orgs uppmärkning för video.

En empirisk undersökning har utförts med tre testdomäner där olika sökmotoroptimeringstekniker implementerats på de olika webbsidorna. En webbsida sökmotoroptimerad för video, en sida med sökmotoroptimering för textinnehåll och en sida sökmotoroptimerad med båda teknikerna. På sidorna har kontinuerligt videor laddats upp och sidornas SERP-placering i sökmotorn Google noterats på en förbestämd sökterm.

Resultatet visar att schema.orgs uppmärkning för video och video-sitemap har en viss positiv effekt vad gäller sökmotoroptimering.

Abstract [en]

This study wishes to show whether the selected search engine optimization affects a webpage's SERP position on pages with video. The study includes video sitemap and schema.orgs markup for video.

An empirical study has been carried out on three test domains where various search engine optimization techniques were implemented on the webpages. A site search engine optimized for video, a site search engine optimized for text content and a site search engine optimized with both techniques. Videos were frequently uploaded to the webpages and the sites SERP positions in Google search engine were noted on a predetermined search term.

The results show that schema.orgs markup for video and video sitemap has some positive effect on search engine optimization.

Place, publisher, year, edition, pages
2012. , 23 p.
National Category
Computer Science
Identifiers
URN: urn:nbn:se:lnu:diva-20618OAI: oai:DiVA.org:lnu-20618DiVA: diva2:538674
Subject / course
Computer Science
Educational program
Web Development Programme, 120 credits
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-08-15 Created: 2012-07-01 Last updated: 2012-08-15Bibliographically approved

Open Access in DiVA

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Type fulltextMimetype application/pdf

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Johansson, EricNilsson, ElinLundin, Klas
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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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Output format
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