Factors Affecting Online Auction Price: Empirical Analysis of Taobao in Chinese Market
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Online auction, as one way of the online shopping has become increasingly popular. During the process of online auction, there are many factors influencing the the final auction price. This dissertation will focus on the factors influencing the online auction price. Thus, the sellers and buyers in online auction process will be much more clear how to make decision in future auction process.
Place, publisher, year, edition, pages
2012. , 54 p.
Halmstad University Dissertations
Online auction; Online auction price; Reputation system;Starting bid; Customer security plan
IdentifiersURN: urn:nbn:se:hh:diva-19069OAI: oai:DiVA.org:hh-19069DiVA: diva2:538456
UppsokSocial and Behavioural Science, Law