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Factors Affecting Online Auction Price:  Empirical Analysis of Taobao in Chinese Market
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Online auction, as one way of the online shopping has become increasingly popular. During the process of online auction, there are many factors influencing the the final auction price. This dissertation will focus on the factors influencing the online auction price. Thus, the sellers and buyers in online auction process will be much more clear how to make decision in future auction process. 

Place, publisher, year, edition, pages
2012. , 54 p.
Series
Halmstad University Dissertations
Keyword [en]
Online auction; Online auction price; Reputation system;Starting bid; Customer security plan
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-19069OAI: oai:DiVA.org:hh-19069DiVA: diva2:538456
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-07-05 Created: 2012-06-29 Last updated: 2012-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf