Change search
ReferencesLink to record
Permanent link

Direct link
Factors Affecting Online Auction Price:  Empirical Analysis of Taobao in Chinese Market
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Online auction, as one way of the online shopping has become increasingly popular. During the process of online auction, there are many factors influencing the the final auction price. This dissertation will focus on the factors influencing the online auction price. Thus, the sellers and buyers in online auction process will be much more clear how to make decision in future auction process. 

Place, publisher, year, edition, pages
2012. , 54 p.
Halmstad University Dissertations
Keyword [en]
Online auction; Online auction price; Reputation system;Starting bid; Customer security plan
National Category
Social Sciences
URN: urn:nbn:se:hh:diva-19069OAI: diva2:538456
Social and Behavioural Science, Law
Available from: 2012-07-05 Created: 2012-06-29 Last updated: 2012-07-05Bibliographically approved

Open Access in DiVA

fulltext(537 kB)967 downloads
File information
File name FULLTEXT01.pdfFile size 537 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Chen, JingjingPan, Jingye
By organisation
School of Business and Engineering (SET)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 967 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 271 hits
ReferencesLink to record
Permanent link

Direct link