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Svenska och finländska komsumenters attityder gentemot PIIGS-länderna: En studie om Country of origin
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ ansats där en enkätundersökning och statistiska beräkningar utförts. Slutsatserna i denna uppsats är att de svenska och finländska konsumenterna generellt inte tar hänsyn till ursprungslandsinformation. De påvisar även negativa attityder gentemotPIIGS-länderna gällande tillförlitlighet och produktkvalité i jämförelse med deras hemländer.

Abstract [en]

The purpose of this paper is to examine the attitudes that Swedish and Finnish consumers have regarding Country of origin information, in particular the image of the PIIGS countries.The theories in this essay are based on Country of origin and its effects as well as from previous conducted research. The essay has a quantitative approach in which a questionnaire and statistical calculations have been performed. The conclusions of this paper are that the Swedish and Finnish consumers generally do not take Country of origin information into account.They also show negative attitudes towards the PIIGS countries regarding reliability and product quality in comparison to their home countries.

Place, publisher, year, edition, pages
2012. , 98 p.
Keyword [en]
Country of origin, Country of Origin Effects, Stereotypes, Consumer behavior, PIIGS countries, Country Image, Nation Branding
Keyword [sv]
Ursprungsland, Ursprungslandseffekter, Stereotyper, Konsumentbeteende, PIIGS-länder, Landsimage, Nation branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-16731OAI: oai:DiVA.org:sh-16731DiVA: diva2:538410
Subject / course
Business Studies
Presentation
2012-05-31, ME552, Alfred Nobels allé 7 Flemingsberg, 141 89 Huddinge, 08:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-29 Created: 2012-06-29 Last updated: 2012-06-29Bibliographically approved

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Citation style
  • apa
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  • en-US
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  • nn-NB
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  • Other locale
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Output format
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