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Consumer's behavior and trust in E-commerce
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: Consumer’s behavior and trust in E-commerce.

Authors: AMIMEUR Rachel and NOCERAS MULET Caterina

Supervisor: LJUNGQUIST Urban

Level: Bachelor Thesis in Business and Administration, Marketing

Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players…

Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase.

Frame of references: First of all, we give a definition of consumer behavior following by characteristics affecting it and a description of different king of buying behavior. Then, we describe the buyer decision making process for a known product or an innovation. We bring some knowledge about trust in E-commerce. Finally, we present our conceptual framework.

Method: First, we explain the methodological approach and then the research design. After this, we explain which research method we took and why. Finally, we explain the writing of our survey.

Conclusion: Trust in E-commerce can be brought through for elements: product quality, payment security system, E-customer relation management, website quality and time of delivery.

Place, publisher, year, edition, pages
2012. , 67 p.
Keyword [en]
Marketing consumer behavior e-commerce
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-19032OAI: diva2:538068
Subject / course
Social and Behavioural Science, Law
Available from: 2012-06-28 Created: 2012-06-28 Last updated: 2012-06-28Bibliographically approved

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