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The Role of Social Network within Industrial Organization
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis [Artistic work]Alternative title
The Role of Enterprise Social Network within Industrial Organization (English)
Abstract [en]

This research paper aims to investigate the role of enterprise social network to address these concerns such as knowledge sharing and collaboration. The authors have considered a case study based research approach as it is the best method to answer the research question. The leading multinational Bus and truck manufacture Scania was considered for our case study. The study has been done by researching the impact of enterprise social network tools such as Yammer and Lync and their attempt to answer these challenges in the organization. The paper concludes with the analysis based on the empirical findings and theoretical frame of reference. Suggestions and recommendations for further research in this area have also been mentioned in the concluding part of the thesis.

Place, publisher, year, edition, pages
2012. , 69 p.
Keyword [en]
Web 2.0, Social Media, Social Network, Enterprise Social Network
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hj:diva-18710OAI: oai:DiVA.org:hj-18710DiVA: diva2:537692
Subject / course
IHH, Informatics
Presentation
2012-06-13, 11:43 (English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-08-08 Created: 2012-06-27 Last updated: 2012-08-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
  • en-GB
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  • nn-NO
  • nn-NB
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Output format
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