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Win-win: Samarbete mellan kommun och näringsliv
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Win-win : Collaboration between puclic sector and private sector (English)
Abstract [en]

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool. The result was exemplified with things that were expressed in the interviews, and we presented a framework on how to think when choosing the right type of collaboration model for the specified activity.

Place, publisher, year, edition, pages
2012. , 64 p.
Keyword [en]
Vision, synergy, public-private partnership, intercultural communication, public relations
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-20509OAI: diva2:537569
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2012-06-27 Created: 2012-06-26 Last updated: 2012-06-27Bibliographically approved

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Win-win: Samarbete mellan kommun och näringsliv(973 kB)315 downloads
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Type fulltextMimetype application/pdf

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Alm, TracyAndersson, Emil
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School of Social Sciences
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