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Praktisk optimering av marknadsföring i sociala medier
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
2012 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Detta arbete undersöker hur företagare praktiskt kan optimera sina marknadsföringssatsningar i sociala medier. Marknadsföring i sociala medier är något som många företagsledare prioriterar eftersom det främjar en tvåvägskommunikation som i sin tur kan leda till att man når ut till fler kunder och ge lyckade vinsteffekter.

Arbetet behandlar utvalda best-practices för att hitta de rekommendationer som kan ses som bäst lämpade för att praktiskt optimera ett företags webbsida och profilsidor i sociala medier. För att precisera rekommendationerna granskade arbetet vilka som tillämpas i verkligheten samt vilket behov och vilken kunskap mindre verksamheter har av sociala medier. Detta undersöktes genom att analysera fem företags aktivitet på Internet samt genomföra en enkätundersökning riktad till småföretagare. Resultatet omfattar en sammanställning över adekvata rekommendationer till mindre företag som praktiskt vill optimera sina marknadsföringssatsningar i sociala medier.

Abstract [en]

The purpose of this study is to examine how companies can preform practical optimization of their marketing efforts in social media. Marketing in social media is something that many business leaders prioritize as it promotes a two-way communication, which in turn can lead to the possibility to reach out to more customers and provide successful profit effects.

The report examines selected best-practices to find those recommendations that can be viewed as best suited for pracital optimization of a company’s website and profile-pages in social media. In order to define the recommendations, the study reviewed which recommendations were applied to real companies and what need and what knowledge small businesses have in the area. This was examined by analyzing five businesses and their activity in social media, which was followed up by an digital survey targeting small businesses. The result include a summary of appropriate recommendations to smaller companies that want to practically optimize their marketing efforts in social media.

Place, publisher, year, edition, pages
2012. , 30 p.
Keyword [en]
SMO, Marketing, Social media, Recommendations, Best-practice
Keyword [sv]
SMO, Marknadsföring, Sociala medier, Rekommendationer, Best-practice
National Category
Computer Science
Identifiers
URN: urn:nbn:se:lnu:diva-20505OAI: oai:DiVA.org:lnu-20505DiVA: diva2:537559
Subject / course
Computer Science
Educational program
Web Development Programme, 120 credits
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-07-03 Created: 2012-06-26 Last updated: 2012-07-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
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Output format
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