Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Företag på Facebook: Hur de sprider information och interagerar med sina medlemmar
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media on the Web has become more common over the last decade and in recent years it has grown immensely. The social media with the highest amount of members is Facebook, where not only private persons are found - companies started to establish their profiles on the network in 2006. However, little is known about how these companies succeed and reach their audience with information dissemination and interact with them. The aim of this study is to contribute with information to local companies on how they can manage to maintain their activity with different approaches and strategies. This study examines how three different local companies chooses to spread information and maintain relationships with their members on Facebook. The research question in this thesis is: How are companies active on Facebook, in regard of dissemination of information and interaction? This is examined with the help of a framework which suggests three strategies with different grades of activity, which is applicable on the companies Facebook sites. The three strategies proposed by Waters, Burnett, Lamm and Lucas (2009) include disclosure, information dissemination and involvement. Disclosure contains a description about the company and its services, logo and opening hours. Information dissemination comprises photographs, video and audio files as well as news and campaigns in posted announcements or links. Involvement includes interactivity with customers, and between customers where ways to contact the company, such as e-mail and message boards exists. An e-commerce store is also presented in this strategy. The outcome of this thesis is that companies will have the best approach and strategy if they mirror their Facebook strategy with their business strategy. It is also of great importance to have continuous activity, both information dissemination and interactivity on the companies Facebook sites.

Place, publisher, year, edition, pages
2012. , 49 p.
Series
Informatik Student Paper Bachelor (INFSPB), 2012.09
Keyword [sv]
Sociala medier, Facebook, word-of-mouth, word-of-mouse, interaktion, informationsspridning, företag, kund, push- och pullstrategi, webb 2.0
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-56753OAI: oai:DiVA.org:umu-56753DiVA: diva2:537378
External cooperation
Anonym
Educational program
Behavioural analysis and it-environments
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-26 Created: 2012-06-26 Last updated: 2012-06-26Bibliographically approved

Open Access in DiVA

fulltext(716 kB)803 downloads
File information
File name FULLTEXT01.pdfFile size 716 kBChecksum SHA-512
554270022a11e6b2b2977cafe4034dbbf17c80cab6e0a9c1f2fbe82501542cedc2e86f32ad773ecade8868bf1e32e25ba843edf64fa6a763ebbbbef8d41ea843
Type fulltextMimetype application/pdf

By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 803 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1367 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf