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Dimensions affecting a newly established venture
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this research, the authors aim to identify important dimensions for newly established ventures and the way these dimensions are dealt with. However, this study is limited to small on-line new ventures. In order to achieve this purpose, the authors, after reviewing the literature in the field of e-commerce, have identified five dimensions and have proposed their importance to newly established small internet ventures. Furthermore, the authors tried to check for similarities in the strategies followed by the studied ventures. The dimensions are system qualities, promotion, security, competition and cost. The data was collected from five entrepreneurs who have founded and currently running small online new ventures. The authors found that system qualities, promotion and security were important for all ventures. Whereas, the importance of competition and cost was not shared by all the ventures.

Place, publisher, year, edition, pages
2012. , 35 p.
Keyword [en]
Dimension, Small, On-line, New venture
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-18060OAI: diva2:537331
Subject / course
Business Management
Social and Behavioural Science, Law
Available from: 2012-06-26 Created: 2012-06-18 Last updated: 2012-06-26Bibliographically approved

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