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"Jobba hårt, ge aldrig upp": Svensk företagsetablering i Ryssland ur ett interkulturellt- och strategiskt perspektiv.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Work hard, never give up : Swedish company establishments in Russia from an intercultural - and strategic perspective (English)
Abstract [en]

The world becomes more globalized for each year that passes by due to economical, political and technological processes. The globalization process leads to increased contacts with people from different cultures and therefore intercultural communication occurs.

Intercultural and strategic communication is significant to accomplish successful establishments and effective communication for companies. The export from Sweden abroad increases every single year and today there are about 1500 Swedish companies around the world and 350 established in Russia. The purpose of this study has therefore been to analyze the factors that affect the establishments of Swedish companies in Russia.

Material to our study has been collected through qualitative interviews and a seminar focusing on these questions. Our interviewees all have experiences on working with Russia, as most of the interviewees work for Swedish companies in Russia or are consults that help companies to succeed with their establishment.

The material has been evaluated and analyzed in relation to our main theories in intercultural- and strategic communication using theorists and theories such as Hofstede and his five cultural dimensions, Goffman’s staging and Habermas communicative action theory.

Our theories have been put in relation to our collected information and complemented by earlier research and the result indicates that you need intercultural competence to manage an establishment of a Swedish company and the strategic communication in Russia because of the intercultural differences that the respondents experience.

Place, publisher, year, edition, pages
2012. , 60 p.
Keyword [sv]
Interkulturell kommunikation, strategisk kommunikation, kultur, Ryssland, kulturella skillnader, företagsetablering.
National Category
Social Sciences Media and Communications
URN: urn:nbn:se:lnu:diva-20475OAI: diva2:537297
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2012-06-26 Created: 2012-06-26 Last updated: 2012-06-26Bibliographically approved

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