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Varför där men inte här?: En studie om shoppingturism
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att undersöka fenomenet shoppingturism. Skribenterna valde att utifrån sex stycken kvalitativa intervjuer kartlägga de faktorer som bidrar till att resenärer åker på en shoppingresa. Därutöver undersökte skribenterna även om shoppingturism kan kopplas samman med upplevelseturism samt om respondenterna anser att shoppingresandet kan ha någon påverkan på en destination. Metoden som skribenterna har använt sig av är en kvalitativ intervjustudie där intervjumanualen var halvstrukturerad. För att tolka de resultat som framkommit under samtliga intervjuer har skribenterna använt sig av tidigare forskning samt diverse teoretiska analysverktyg. Under empiriavsnittet har skribenterna redovisat de resultat som framkom under samtliga intervjuer. Empiriavsnittet är uppdelat i fem rubriker. Under den första rubriken presenteras intervjudeltagarna. Under den andra rubriken presenteras de faktorer som intervjudeltagarna anser vara bidragande till att de åker på en shoppingresa. Under den tredje rubriken presenteras infrastrukturens samt resekostnaders betydelse för en destination. Under den fjärde rubriken presenteras huruvida shoppingturismen kan kopplas till upplevelseturismen och slutligen presenteras under den femte rubriken huruvida shoppingresandet kan påverka en destination enligt respondenterna.

Abstract [en]

The purpose of this paper is to investigate the phenomenon of shopping tourism. The writers chose to identify the factors that contribute to the travelers to go on a shopping trip from six qualitative interviews. In addition, the writers also investigated if shopping tourism can be connected with adventure tourism and if the respondents think that shopping travel can have an impact on a destination. The method which the writers have used is a qualitative interview study in which the interview guide was semi-structured. To interpret the results that emerged from all interviews, the writers made use of previous research and various theoretical analyses. In the empirical section which is divided into five headings, the authors reported the results that emerged from all interviews. The first section contains a presentation of the interview participants. The second section presents the factors that the interview participants feel contributes them to go on a shopping trip. The third section presents the importance of the infrastructure and travel expenses for a destination. The fourth section presents whether shopping tourism can be linked to experience tourism and in conclusion the fifth section presents whether shopping travel can affect a destination according to the respondents.

Place, publisher, year, edition, pages
2012. , 41 p.
Keyword [en]
Tourism, shopping, hedonic shopping, utilitarian shopping, shopping tourism, tourism shopping
Keyword [sv]
Tursim, shopping, hedonistisk shopping, utilitaristisk shopping, shoppingturism, turismshopping
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-16658OAI: oai:DiVA.org:sh-16658DiVA: diva2:536972
Subject / course
Tourism Studies
Presentation
2012-06-07, 09:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-26 Created: 2012-06-25 Last updated: 2012-06-26Bibliographically approved

Open Access in DiVA

Bačevac & Martić, C-uppsats vt-12(533 kB)261 downloads
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CiteExportLink to record
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