Hur Internet används i konsumentens köpprocess vid handel av kläder
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving. Even so, the result shows that people prefer buying their clothes in a physical store. The major reason for using the Internet when searching for information is the possibility to create an overview of the supply.
Place, publisher, year, edition, pages
2012. , 51 p.
Internet, webbshop, köpprocess, fysisk butik, traditionella alternativ
IdentifiersURN: urn:nbn:se:sh:diva-16640OAI: oai:DiVA.org:sh-16640DiVA: diva2:536743
Subject / course
UppsokSocial and Behavioural Science, Law
Vigerland, Lars, Högskolelektor
Borg, Erik, Professor