Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Augmented Reality for Product Packaging: An Android Augmented Reality App
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Augmented Reality for smartphones, while still in its initial stages, has a great potential in relation to the future path of mobile marketing and has already shown significant market presence thus far. However, Augmented Reality is an almost new concept, but its basis and techniques have been used for years. By generating enthusiasm in the retail market, Augmented Reality presents many opportunities. Simulating virtual interaction in real-time for an unknown product, encourages customers to experience an advertisement. The sense enhancement that Augmented Reality provides over a real-world environment, might be either the result of the device's location or the environmental images surrounding the device. The latter is called vision Augmented Reality.

This study aims to develop a vision-based Augmented Reality application for Android platforms. The idea is based on a proposal offered by a ProductPackaging company, which would like to develop a smartphone application in order to provide shoppers an idea regarding what is inside the package. However, this is only one of the numerous advantages that AR brings and the benefits of this technology appears to be almost limitless in relation toincreasing productivity for customers. Once the goal has been achieved, the application can be used to provide relevant information about the product suchas physical specification, ingredients, animated instruction manual, repair wizard and so on.

The main focus of the entire implementation is on integrating an existing ARSDK and a Java rendering library so that they can cooperate together. In addition, the fundamentals associated with the Image Registration process, which is the basis of Augmented Reality, are addressed. Both the advantages and drawbacks of the implementation model are discussed in this paper as arethe problematic issues surrounding the execution steps.

Place, publisher, year, edition, pages
2012. , 37 p.
Keyword [en]
Augmented Reality, Android, Product Packaging, Vuforia (QCAR), jPCT-AE, OpenGL ES, Computer Vision, Product Packaging
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:miun:diva-16549OAI: oai:DiVA.org:miun-16549DiVA: diva2:536726
Subject / course
Computer Engineering DT1
Educational program
Internationellt kandidatprogram i datateknik TDKAG 180 hp
Presentation
2012-06-05, 18:23 (English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2012-06-27 Created: 2012-06-24 Last updated: 2012-06-28Bibliographically approved

Open Access in DiVA

fulltext(7661 kB)2353 downloads
File information
File name FULLTEXT01.pdfFile size 7661 kBChecksum SHA-512
0680ad009266a32a29eb90a6c40c0c56742ef3280cdf52940f4d7006988903532a007e3744d8de657a1a0b017c74a58092ce0b852e807b9cf4c2845731fa8c63
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Nikobonyadrad, Sam
By organisation
Department of Information Technology and Media
Computer Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 2353 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 824 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf