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Usage of Business Intelligence: Testing the Technology Acceptance Model on a BI System
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Business Intelligence (BI) has become an essential part of the modern enterprise, and what used to be thought of as a luxury is now a matter of survival. Recent economic developments have forced companies to rethink their IT investment strategy. BI investments are now targeting the majority of people in the organisation instead of a select few. Thus, it is important to understand why users of a BI system choose to accept and use the system. Previous research has established the Technology Acceptance Model (TAM) as one of the most powerful and parsimonious models explaining user acceptance and usage behaviour of information technologies. This quantitative study replicates the original TAM study with the purpose to increase the understanding of BI usage, and investigates the behaviour of the users of the BI system QlikView in the case company GE Healthcare. The results showed a lower explanatory power for the model when compared to previous research. This indicates that how useful a user perceives a BI system to be does not affect the amount of usage to the same extent as predicted by TAM. Possible causes for this are discussed, with an emphasis on the influence of what tasks a user is confronted with and the measurement of system use.

Place, publisher, year, edition, pages
2012. , 28 p.
Keyword [en]
Technology Acceptance Model, TAM, Business Intelligence, BI, system use, perception of usefulness, perception of ease of use
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-176651OAI: oai:DiVA.org:uu-176651DiVA: diva2:536333
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-06-25 Created: 2012-06-21 Last updated: 2012-06-25Bibliographically approved

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Arvidsson & Pettersson(916 kB)1086 downloads
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CiteExportLink to record
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