Taking Advantage of Business Intelligence in Complex-Systems Environment
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Business intelligence has fundamentally changed how many companies conduct their business. The focus of academic literature has however been on volume-operation companies that provide services to millions of customers. Complex-systems companies have fewer customers and pursue customer needs by providing more customized products and services. The knowledge in the research society is limited to volume-operation companies and there a need for more case studies regarding how companies actually use their information systems, specifically complex-systems companies.
This work looks at a case of a complex-systems company with the overall aim to see how complex-systems companies may take advantage of business intelligence. A framework was used to measure BI maturity; expressed future needs were compared to future trends in BI literature and BI usage in specific areas was analyzed with the help of a framework from BI literature.
The results indicate that the company is somewhere between Aspirational and Experienced with respect to BI maturity. BI is used for reporting a variety of key performance indicators and the main analysis tool for various calculations is Excel. The expressed future needs are mainly strategy-driven and technology-driven and often involve better and faster access to information. The difference in the business models of volume-operations companies and complex-systems companies could influence the BI maturity and help to explain the maturity difference between these two types of companies. Furthermore, the results indicate that there is a difference between the roles of BI tools in complex-systems companies compared to volume-operations.
Place, publisher, year, edition, pages
2012. , 127 p.
Business Intelligence, Business Analytics, complex-systems, volume-operations
Engineering and Technology
IdentifiersURN: urn:nbn:se:his:diva-6032OAI: oai:DiVA.org:his-6032DiVA: diva2:535625
Subject / course
Informatics - Master's Programme
2012-05-30, G 316, 09:00 (English)