Hur värde uppstår i köpbeslutsprocessen: En studie om Smartphonen och dess appar
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
In communities today nearly everybody has a Smartphone and they bring it everywhere. What we think is interesting to observ is how people find value in Smartphones and applications. We aim to answer this question through three part questions: where in the buyer process they experience value, what they think is value and if there are any diffrences between the value men and women recive. We choosed to both have an quantitative and a qualitative method and a inductive way of working. Through our study we found out that people wanted the Smartphones and applications to be easy and they experienced value in the buyer process when its quick, adapteble and when it makes the day easy and we also found out that it wasent any differences between the value men and women recived.
Place, publisher, year, edition, pages
2012. , 63 p.
Värde, värdeskapande, köpbeslutsprocessen, Smartphone, applikationer
IdentifiersURN: urn:nbn:se:lnu:diva-20238OAI: oai:DiVA.org:lnu-20238DiVA: diva2:535531
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits
2012-05-29, Ny110, 391 83, Kalmar, 08:00 (Swedish)
UppsokSocial and Behavioural Science, Law
Owusu, Richard, Phd
Marcusson, Leif, Lektor