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Hur värde uppstår i köpbeslutsprocessen: En studie om Smartphonen och dess appar
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In communities today nearly everybody has a Smartphone and they bring it everywhere. What we think is interesting to observ is how people find value in Smartphones and applications. We aim to answer this question through three part questions: where in the buyer process they experience value, what they think is value and if there are any diffrences between the value men and women recive. We choosed to both have an quantitative and a qualitative method and a inductive way of working. Through our study we found out that people wanted the Smartphones and applications to be easy and they experienced value in the buyer process when its quick, adapteble and when it makes the day easy and we also found out that it wasent any differences between the value men and women recived.

Place, publisher, year, edition, pages
2012. , 63 p.
Keyword [sv]
Värde, värdeskapande, köpbeslutsprocessen, Smartphone, applikationer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-20238OAI: oai:DiVA.org:lnu-20238DiVA: diva2:535531
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2012-05-29, Ny110, 391 83, Kalmar, 08:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-20 Created: 2012-06-20 Last updated: 2012-06-20Bibliographically approved

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Johansson, LinaLisinge, MartinaÅkerfeldt, Linda
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf