Sustainability in Practice: A Qualitative Case Study Exploring the Perceptions of Corporate Managers
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This qualitative case study seeks to explore and understand how managers work with and
perceive the sustainability engagement of a large multinational corporation. The analytical
framework used was based on the techniques and procedures of grounded theory as described
by Corbin and Strauss (2008), following the key concepts of theoretical sampling and
constant comparison of findings. The findings of this study show that engaging in
sustainability is a complex process where clear targets and communication is perceived to be
crucial for the sustainability performance of the corporation. However, if sustainability is
driven by business and becomes a natural part of the everyday work of managers it is
perceived as profitability work and a ticket to play. By describing the work, stories, and
perceptions of managers working in a corporation, the findings of this study can contribute to
contemporary research on sustainability that is often normative in its nature, only telling
corporations what to do, but not how this can be done and how it can be perceived. This study
also helps inform practitioners, managers as other stakeholders, of how a sustainability
engagement affects everyday work.
Place, publisher, year, edition, pages
2012. , 37 p.
Corporate Sustainability, Sustainability Engagement, Managers Perceptions, Qualitative Case Study, Sustainability Work, Sustainability in Practice, Sustainability in Operations, Sustainability as a business driver.
IdentifiersURN: urn:nbn:se:uu:diva-176489OAI: oai:DiVA.org:uu-176489DiVA: diva2:535515
Subject / course
UppsokSocial and Behavioural Science, Law