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Sustainability in Practice: A Qualitative Case Study Exploring the Perceptions of Corporate Managers
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This qualitative case study seeks to explore and understand how managers work with and

perceive the sustainability engagement of a large multinational corporation. The analytical

framework used was based on the techniques and procedures of grounded theory as described

by Corbin and Strauss (2008), following the key concepts of theoretical sampling and

constant comparison of findings. The findings of this study show that engaging in

sustainability is a complex process where clear targets and communication is perceived to be

crucial for the sustainability performance of the corporation. However, if sustainability is

driven by business and becomes a natural part of the everyday work of managers it is

perceived as profitability work and a ticket to play. By describing the work, stories, and

perceptions of managers working in a corporation, the findings of this study can contribute to

contemporary research on sustainability that is often normative in its nature, only telling

corporations what to do, but not how this can be done and how it can be perceived. This study

also helps inform practitioners, managers as other stakeholders, of how a sustainability

engagement affects everyday work.

Place, publisher, year, edition, pages
2012. , 37 p.
Keyword [en]
Corporate Sustainability, Sustainability Engagement, Managers Perceptions, Qualitative Case Study, Sustainability Work, Sustainability in Practice, Sustainability in Operations, Sustainability as a business driver.
National Category
Business Administration
URN: urn:nbn:se:uu:diva-176489OAI: diva2:535515
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-06-20 Created: 2012-06-19 Last updated: 2012-06-20Bibliographically approved

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Danielsson & Nordkvist 2012(353 kB)187 downloads
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