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Exploring the concept of Customer Relationship Management: emphasizing social
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Today the amount of data available is huge and the growth is even vaster. Data containing all sorts of information is easy to acquire and available for all who seeks it. The age of Information Technology has produced many potent techniques to collect and compile data; however the next decennia may produce technologies that better help us understand how to transform this data into action. This paper seeks to analyze and explain the importance for firms to use a Customer Relationship Management system that combines all consumer information available. The authors argue that combining consumer information with increased analytical capabilities could increase the number of decisions based on rationality. Firms need to increase internal cooperation between departments, and put an end to departments working as separate units. 

Place, publisher, year, edition, pages
2012. , 15 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:uu:diva-176486OAI: oai:DiVA.org:uu-176486DiVA: diva2:535496
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-06-20 Created: 2012-06-19 Last updated: 2012-06-20Bibliographically approved

Open Access in DiVA

Elfving & Lemoine.2012.Exploring the concept of Customer Relationship Management: emphasizing social(339 kB)1454 downloads
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Type fulltextMimetype application/pdf

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