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Att göra politiken personlig: En studie kring hur svenska partier arbetar med personifiering i sin strategiska kommunikation.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To personalize politics (Swedish)
Abstract [en]

The purpose of this study is to highlight the existence ofpersonalization within Swedish political parties along withhow the parties work with this phenomena in order to achievemore voters.

The method used is personal interviews with politiciansfrom four different government parties. As a complement, interviews with a political expert was also made.

 All parties use personalization in different ways as a strategy tocreate dialogues and relationships with both media and voters. We distinguished two sorts of personalization: individualization and privatization, and discovered that not all parties use both.

Place, publisher, year, edition, pages
2012. , 49 p.
Keyword [sv]
personifiering, politik, media, individualisering, personlig politik, politisk kommunikation, strategisk kommunikation, public relations
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-20111OAI: diva2:535474
Educational program
Public Relations and Communication Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2015-03-09 Created: 2012-06-18 Last updated: 2016-02-22Bibliographically approved

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Johnsson, EmelieHultqvist, Emmeli
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