Den tryckta annonsens förlängda arm: En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The extended arm of the printed ad : A study in how a room with extended communication is created through a printed advertisement (English)
The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other. The receiver and sender are included in a cyclic model where the message transfers in different directions. This kind of free form of communication may result in an effective diffusion of a positive message. It may also cause the sender to loose control of the message, which may lead to the initial purpose being lost or changed.
Place, publisher, year, edition, pages
2012. , 56 p.
Hashtag, Facebook-referens, QR-kod, tryckt annons, utvidgad kommunikation
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-20217OAI: oai:DiVA.org:lnu-20217DiVA: diva2:535460
Subject / course
Media and Communications Science
Advertising, Graphic Design and Visual Communication Programme, 180 credits
UppsokSocial and Behavioural Science, Law