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Den tryckta annonsens förlängda arm: En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The extended arm of the printed ad : A study in how a room with extended communication is created through a printed advertisement (English)
Abstract [en]

The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other. The receiver and sender are included in a cyclic model where the message transfers in different directions. This kind of free form of communication may result in an effective diffusion of a positive message. It may also cause the sender to loose control of the message, which may lead to the initial purpose being lost or changed. 

Place, publisher, year, edition, pages
2012. , 56 p.
Keyword [sv]
Hashtag, Facebook-referens, QR-kod, tryckt annons, utvidgad kommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-20217OAI: oai:DiVA.org:lnu-20217DiVA: diva2:535460
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-26 Created: 2012-06-19 Last updated: 2012-06-26Bibliographically approved

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fulltext(1291 kB)397 downloads
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File name FULLTEXT01.pdfFile size 1291 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Social Sciences
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf