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Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. The market for fast consumer goods is one of the mostdemanding markets globally and requires special attention from the logistic service providers.There is a lack of theoretical material written on this topic for starting practitioners and forexperienced specialists. Hence we try in this thesis to shed light on what the necessaryprerequisites that a freight forwarder ought to consider when launching a new product in thecategory of fast moving consumer goods, hereafter named “Fresh” products. Schenker Arkasprovides a good example for building a theoretical framework around their case due to theTurkey’s strategic position in the region and the ideal climate for “Fresh” products market.From empirical findings we can conclude that Turkish exports is experiencing a strong growth,in particular “Fresh” products which is growing at a higher rate that the total. For freightforwarders there is a great opportunity capitalize on the steady growth in “Fresh” exports butto completely take advantage of growth it is essential that freight forwarders convincecustomers of the value they bring by participating in the supply chain.

Place, publisher, year, edition, pages
2012. , p. 56
Keyword [en]
Freight forwarder, FMCG, Fresh logistics
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:hj:diva-18572OAI: oai:DiVA.org:hj-18572DiVA, id: diva2:535459
Uppsok
Technology
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Available from: 2012-06-27 Created: 2012-06-19 Last updated: 2012-06-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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