Stimulerad & observerad: En studie kring sensorisk stimuli och dess påverkan
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.
The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention. By combining the sensory cues visual and sound attention increased but not the amount of time spend in the environment. We can also see that the positive effect from one sensory cue actually can be decreased by adding another one.
Place, publisher, year, edition, pages
2012. , 59 p.
Butiksmiljö, auditiv stimuli, visuell stimuli, interaktion, respons, närmande, uppmärksamhet
IdentifiersURN: urn:nbn:se:lnu:diva-20202OAI: oai:DiVA.org:lnu-20202DiVA: diva2:535425
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits
UppsokSocial and Behavioural Science, Law
Åkerman, Niklas, Universitetsadjunkt
Tidåsen, Christine, Lektor