Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. This thesis aimed to explore the culturaladaptation patterns of these two brands, and find out what factors contribute to a successful culturaladaptation model from customers’ perspective.In order to find the answer, the authors based this study on academic theories and studies together withobjective information of KFC and McDonald’s, and carried on a survey based on Chinese market. Aftercombining empirical findings and analysis, two models were derived for KFC and McDonald’srespectively. After the analysis, this thesis also discussed implication and limitation of the results, andsuggestion for future study was presented.

Place, publisher, year, edition, pages
2012. , p. 38
Keyword [en]
culture, cultural adaptation, fast food industry, 7Ps, Chinese market
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:uu:diva-176311OAI: oai:DiVA.org:uu-176311DiVA, id: diva2:534795
Subject / course
Business Studies
Educational program
Master Programme in Social Sciences
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-06-20 Created: 2012-06-18 Last updated: 2012-06-20Bibliographically approved

Open Access in DiVA

Cultural adaptation pattern analysis of McDonald’s and KFC in the Chinese market(691 kB)36153 downloads
File information
File name FULLTEXT01.pdfFile size 691 kBChecksum SHA-512
65e75481c35adc13a011b496074fc2b13367ad8e4d190250cfcd2c4f064789d3a38eb093763f8ef5870e7114a15245622cdc79496c63a93c98a3665063461db9
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 36153 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 11004 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.34-SNAPSHOT
|