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Networking and knowledge creation in Nigeria: A case study of a Swedish company’s establishment in Nigeria
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In this study the authors wanted to find out what role networking and knowledge play for a Swedish company that wants to enter the Nigerian market. This was done by using a qualitative approach and conducting interviews with HQS AB a Swedish company that entered Nigeria, the Swedish Trade Council and the Nigerian Embassy. No studies have previously been done about the internationalization process for a Swedish firm entering Nigeria therefore this essay provides empirical findings that can be useful for Swedish firms that want to enter Nigeria and for researchers within international business. The result from this study indicate that HQS AB had a successful market entry to Nigeria mainly because networking help them get in touch with partners that could add value by providing valuable connections that eventually helped HQS AB to start their business in Nigeria. Moreover, by attaining tacit knowledge in Nigeria, HQS AB managed to handle challenges in Nigeria such as the complex bureaucracy system and the business culture in the country. 

Place, publisher, year, edition, pages
2012. , 47 p.
Keyword [en]
Internationalization process, networking, knowledge, trust, HQS AB, Nigeria, Swedish Trade Council, Nigerian Embassy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-176065OAI: oai:DiVA.org:uu-176065DiVA: diva2:534143
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-06-15 Created: 2012-06-15 Last updated: 2012-06-15Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf