Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Employer Branding: An empirical study on the important attributes that make an employer attractive to employees in the health care sector
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Sweden and the Western World are facing large retirements in the near future. This will

lead to a shortage of people with expertise in specific areas, where the shortage will

become the largest in the healthcare sector. Employer branding can help an organization

to attract and retain employees if it provides employees with valuable benefits.

However, limited research has been done in how an organization’s brand can attract

employees, and every organization will most likely have its own set of attributes.

The purpose of this study is to examine the attributes that are important to make an

organization’s employer brand attractive to employees.

The method used in the research was a quantitative study where 160 respondents

answered a survey in six different units in a health care organization in Sweden.

The results from the empirical study showed that the attributes; Strategic Vision,

Organizational Culture, Stakeholders’ Images, Internal Branding, Functional Benefits,

Symbolic Benefits, Organizational Successes, Work Environment, Type of Work and

Services’ Attributes all were important to make the organization’s employer brand

attractive to its employees. However, some of the attributes varied in importance among

some of the units in the organization.

This research provides managers with a guideline for what attributes they can start

working with in their own organizations’ employer brands.

Place, publisher, year, edition, pages
2012. , 80 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-19981OAI: oai:DiVA.org:lnu-19981DiVA: diva2:533924
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-14 Created: 2012-06-14 Last updated: 2012-06-14Bibliographically approved

Open Access in DiVA

fulltext(1478 kB)1374 downloads
File information
File name FULLTEXT01.pdfFile size 1478 kBChecksum SHA-512
cf57da9f62718b60453e6ead8ba39011f813fb19db8b8717449f6ffce64db08b7ff6095a3872caa4b2d58a1545afbbba3fc94eae1dad03df6206088446e93d92
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1374 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 275 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf