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Waltergruppens skolor AB: Case ID-013
Blekinge Institute of Technology, School of Management.ORCID iD: 0000-0002-2427-3148
2004 (Swedish)Other (Other academic)
Abstract [en]

Waltergruppens skolor AB in Varberg/Middle Sweden, a private corporation operating in the educational sector, was a pioneer when so-called “free” schools (schools not run by communes) became legal in Sweden. Facing some resistance in the beginning, the organisation has expanded considerably during the last years. Today the company owns four high schools on the Swedish West Coast (Kungsbacka, Varberg, Falkenberg and Halmstad).The owner and CEO keeps a strong economic perspective on his firm: He regards the students as “clients” and the teaching as a “product”. The school is organised as a business corporation and all staff are trained accordingly. The CEO underwent several marketing and strategy programs in order to improve operations. The aim of these courses has been to educate school management in leadership, marketing and economical strategies. So far the concept has been a success. The organisation is growing rapidly and is receiving much positive attention in the media throughout Sweden.

Place, publisher, year, edition, pages
Jönköping: Internationella Handelshögskolan i Jönköping , 2004.
National Category
Business Administration
URN: urn:nbn:se:hh:diva-17981OAI: diva2:533912
Available from: 2012-07-03 Created: 2012-06-14 Last updated: 2015-01-30Bibliographically approved

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Solberg Søilen, Klaus
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