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Unident AB
Jönköping International Business School (JIBS), Jönköping, Sweden.ORCID iD: 0000-0002-2427-3148
Jönköping International Business School (JIBS), Jönköping, Sweden.
2005 (Swedish)Other (Other academic)
Abstract [en]

Unident AB, a corporation based in Falkenberg/South West Sweden, deals with dental material. Its board consists of two young brothers who tried to launch a new dental product that their father intro- duced to them after having attended an international exhibition of dental products. Being only in their early twenties, the brothers originally man- aged the company beside their studies and other assignments.Within only a few years after starting out in the early 1990s, the company experienced a remarkable success. It grew rapidly and soon employed more than 20 individuals. However, the rate of growth was too intense and company profits stagnated in 1999/2000.The board decided to apply a strategic management system known as “Balanced Scorecard”. In short, the system, which was highly popular at the time, is based upon a number of measurements, soft and hard, to evaluate the performance of a company. Furthermore, it offers concrete strategies to transform numeric results into business strategies.According to Unident AB, “Balanced Scorecard” has paid off as- tonishingly: The company has doubled in personnel and business volume since 2000. Today, Unident AB is a concern with two daughter compa- nies in Denmark and Norway and has a strong position within the Scan- dinavian market. However, one reason why only so few other companies have succeeded with “Balanced Scorecard” may be due to the difficulty of its implementation.

Place, publisher, year, pages
Jönköping: Internationella Handelshögskolan i Jönköping , 2005.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-17977OAI: oai:DiVA.org:hh-17977DiVA: diva2:533898
Projects
krAft
Note

krAft project, Case ID-015

Available from: 2012-06-15 Created: 2012-06-14 Last updated: 2014-11-24Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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