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Unident AB
Jönköping International Business School (JIBS), Jönköping, Sweden.ORCID iD: 0000-0002-2427-3148
Jönköping International Business School (JIBS), Jönköping, Sweden.
2005 (Swedish)Other (Other academic)
Abstract [en]

Unident AB, a corporation based in Falkenberg/South West Sweden, deals with dental material. Its board consists of two young brothers who tried to launch a new dental product that their father intro- duced to them after having attended an international exhibition of dental products. Being only in their early twenties, the brothers originally man- aged the company beside their studies and other assignments.Within only a few years after starting out in the early 1990s, the company experienced a remarkable success. It grew rapidly and soon employed more than 20 individuals. However, the rate of growth was too intense and company profits stagnated in 1999/2000.The board decided to apply a strategic management system known as “Balanced Scorecard”. In short, the system, which was highly popular at the time, is based upon a number of measurements, soft and hard, to evaluate the performance of a company. Furthermore, it offers concrete strategies to transform numeric results into business strategies.According to Unident AB, “Balanced Scorecard” has paid off as- tonishingly: The company has doubled in personnel and business volume since 2000. Today, Unident AB is a concern with two daughter compa- nies in Denmark and Norway and has a strong position within the Scan- dinavian market. However, one reason why only so few other companies have succeeded with “Balanced Scorecard” may be due to the difficulty of its implementation.

Place, publisher, year, edition, pages
Jönköping: Internationella Handelshögskolan i Jönköping , 2005.
National Category
Business Administration
URN: urn:nbn:se:hh:diva-17977OAI: diva2:533898

krAft project, Case ID-015

Available from: 2012-06-15 Created: 2012-06-14 Last updated: 2014-11-24Bibliographically approved

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Solberg Søilen, Klaus
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