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Glimåkra Akvamatik AB
Jönköping International Business School.ORCID iD: 0000-0002-2427-3148
2004 (Swedish)Other (Other academic)
Abstract [en]

Office furniture company Glimakra Akvamatik AB, with its base in Glimåkra/Southwest Sweden, underwent several steps of technical improve- ment in order to maintain its competitive position in the Swed- ish/Scandinavian market. The furniture branch was hit by a satu-ration of the market in the beginning of this decade. This change was mainly due to and ran parallel with the drastic decline of the IT-market.Glimakra’s overall strategy has been continuous investment in new technologies followed by marketing research: Primarily investing in re- search of sound absorption, the administrative board decided to intensify their marketing activities by employing academic assistance in order to pro- duce an objective documentation of the effects of their screen systems. Throughout the tests specific prerequisites were applied in order to copy an authentic office situation. When companies start to invest more in their busi- nesses again Glimakra hopes to regain a considerable part of their market for office furniture in Scandinavia.

Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School , 2004.
National Category
Business Administration
URN: urn:nbn:se:hh:diva-17970OAI: diva2:533848
krAft project, Case ID-004Available from: 2012-06-15 Created: 2012-06-14 Last updated: 2014-11-24Bibliographically approved

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Solberg Søilen, Klaus
Business Administration

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