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Bibliotekariestudenters attityd till marknadsföring på bibliotek
Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Library Students Attitudes to Marketing in Libraries (English)
Abstract [en]

: This bachelor thesis explores library students’ attitudes towards marketing in libraries. The aim is to find out if they are interested in working whit marketing questions in their future workplaces. To perform the study the author used a questionnaire survey and 48 students completed the survey. The answers where converted into present form and 10 charts were created to show the result. The survey is based on the library researcher Eileen Elliot de Saèz theories of the marketing mix adapted to a library perceptive. de Saèz means that the library always must put the users of the library in focus and all services should be designed after the users needs.


The result shows that the students’ thought it was important to do marketing in libraries and was interested in working whit these issues in the future. However, the general attitude towards marketing was higher then the willingness to work with these questions on there future workplaces. It was a recurring result throughout the study.

Place, publisher, year, edition, pages
2012. , 29 p.
Keyword [sv]
Bibliotekariestudenter, Marknadsföring, Attityder, bibliotek, de Saèz
National Category
Cultural Studies
URN: urn:nbn:se:lnu:diva-19882OAI: diva2:533398
Subject / course
Library and Information Science
Educational program
Library and information science, 180 credits
Humanities, Theology
Available from: 2012-06-15 Created: 2012-06-13 Last updated: 2012-06-15Bibliographically approved

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