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A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to investigate and analyze what the level of loyalty towards airlines is amongst the Swedish Generation Y and consequently what the factors are behind this loyalty.

Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-14717OAI: oai:DiVA.org:mdh-14717DiVA: diva2:532921
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-06-29 Created: 2012-06-12 Last updated: 2012-06-29Bibliographically approved

Open Access in DiVA

Thesis(1402 kB)759 downloads
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File name FULLTEXT01.pdfFile size 1402 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Sustainable Development of Society and Technology
Business Administration

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