A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purpose of this thesis is to investigate and analyze what the level of loyalty towards airlines is amongst the Swedish Generation Y and consequently what the factors are behind this loyalty.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:mdh:diva-14717OAI: oai:DiVA.org:mdh-14717DiVA: diva2:532921
UppsokSocial and Behavioural Science, Law