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Carema Care?: En retorisk argumentations- och kriskommunikationsanalys av vårdföretaget Carema Care
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen behandlar vårdföretaget Carema Cares två bloggar som skapades i och med krisen som uppstod kring företaget år 2011. Detta görs genom en granskning av argumentationen Carema Care för på bloggarna utifrån kriskommunikationsstrategier och retoriska strategier.

Place, publisher, year, edition, pages
2012. , p. 37
Keyword [sv]
Retorik, Kriskommunikation, Argumentation, Statusläran, Transparens, Apologia, Tvåvägs asymmetriska PR-modellen, Medborgarbloggar, Virtuell krishantering, Interaktivitet, Blogg, Image repair theory, Försvar, Internet, Strategi
National Category
Humanities
Identifiers
URN: urn:nbn:se:uu:diva-175713OAI: oai:DiVA.org:uu-175713DiVA, id: diva2:532691
Presentation
2012-06-01, 12:15 (Swedish)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2012-06-12 Created: 2012-06-12 Last updated: 2012-06-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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