Kommer traditionell TV att dö och vad är egentligen TV?: En studie av hur företrädare för TV-branschen ser på play-tjänsternas betydelse för TV
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Will traditional TV die, and what does TV actually mean? : A study of representatives of the broadcast industry’s view on online video services’ effect on TV. (English)
Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry. Some of the conclusions made are that the representatives believe television needs to be redefined and that there has been a shift in power in favor for the viewers. We have also seen that the representatives believe TV consumption now is more flexible where it’s no longer bound to a specific time and place.
Place, publisher, year, edition, pages
2012. , 61 p.
Television, Web-TV, Ondemand, Online video service, Digitalization
Television, Webb-TV, Ondemand, Play-tjänst, Digitalisering
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-19757OAI: oai:DiVA.org:lnu-19757DiVA: diva2:532610
Subject / course
Media and Communications Science
Media Management Programme, 180 credits
UppsokSocial and Behavioural Science, Law
Hamqvist, Sara, Lektor
Elliot, Maria, Lektor