Conspicuous Consumption of Counterfeit and Luxury Products: A cross-cultural study between Scandinavia and Eastern Asia
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This research includes a cross-cultural study between Scandinavia and eastern Asia that are considered to be one individualist (Scandinavia) and one collectivist (east Asia) culture. The purpose is to study the effects of conspicuous consumption regarding counterfeits and luxury products amongst two different cultures. This has not been done in previous research; however, aspects such as conspicuous consumption regarding different cultures have been examined before. In those studies it became clear that there was a noticeable difference between the cultures regarding consumption. In this study, a survey has been carried out to collect data from the two cultures. This research questions previous theories and examines a new aspect of how conspicuous consumption behavior differs between cultures – the consumption of counterfeit and luxury goods.
Place, publisher, year, edition, pages
2012. , 74 p.
Counterfeits, luxury, conspicuous consumption, culture, East Asia, Scandinavia, identity
IdentifiersURN: urn:nbn:se:lnu:diva-19648OAI: oai:DiVA.org:lnu-19648DiVA: diva2:531995
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits
UppsokSocial and Behavioural Science, Law