Change search
ReferencesLink to record
Permanent link

Direct link
The Strategy of Italian micro-small business to face the current economic difficulties
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The current economic-financial conditions in Italy are characterized by the financial crisis, decrease in demand, increase in taxation and banking credit restriction. Moreover, this aspects add up to structural problems of the Italian economy, like low level of labor productivity and high public debt. Italian industry is formed mainly by micro and small companies, that are suffering particularly this situation. This research wants to identify successful strategies for micro and small Italian companies to face actual difficulties and compete in these dynamics. To do that, the method chosen is the multiple-case and the qualitative research with semi-structured interviews to key respondents and strategic decision makers of three micro and small Italian companies. Starting from the literature review on strategic subjects, this paper wants to contribute to investigate a range of successful strategies that Italian micro-small companies could adopt to overcome current problems. The findings of this research are that part of the strategic process should be internal to companies, adopting a right size and boundaries, a good corporate culture, a rigorous financial management and a deep innovation’s process, both for process and products. Then, the more successful competitive strategy for Italian small company seems to be a hybrid strategy, mostly balanced on differentiation. Finally, a partial diversification by developing new products or/and new markets is a good strategy to diversify the high risk of the current situation and create new possibilities of success.

Place, publisher, year, edition, pages
2012. , 88 p.
Keyword [en]
micro companies, small companies, financial crisis, business strategy, Italy.
Keyword [it]
micro imprese, piccole imprese, crisi finanziaria, strategia, Italia.
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-19609OAI: diva2:531680
Subject / course
Business Administration - Marketing
Social and Behavioural Science, Law
Available from: 2012-06-11 Created: 2012-06-07 Last updated: 2012-06-11Bibliographically approved

Open Access in DiVA

fulltext(1136 kB)318 downloads
File information
File name FULLTEXT01.pdfFile size 1136 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Corinaldesi, Patrizio
By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 318 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 230 hits
ReferencesLink to record
Permanent link

Direct link