Change search
ReferencesLink to record
Permanent link

Direct link
Storytelling in different cultural context: Applications to hearing loss public awareness campaign
Linköping University, The Swedish Institute for Disability Research. Linköping University, Department of Behavioural Sciences and Learning. Linköping University, Faculty of Arts and Sciences.
Bristol University.
2012 (English)In: Journal of Behavioral Health, Vol. 1, no 4, 322-329 p.Article in journal (Refereed) Published
Abstract [en]

Hearing impairment is known to be one of the most frequent sensory impairments. This condition is known to be a hidden disorder which is under recognised and under treated all around the world. The World Health Organisation (WHO) estimates suggest that there are over 275 million people with hearing impairment and 80% of them living in low and middle income countries. Moreover, the estimates suggest that incidence and prevalence of hearing loss and also the number of people with hearing loss accessing services varies considerably across countries. This rises the need for health promotion (or public awareness campaigns) directed to increase awareness and education of hearing loss and hearing healthcare. This paper provides brief discussion on ‘Stories and storytelling’, ‘Cross-culture and cross-cultural communication’ and ‘Health promotion and cultural sensitivity’. The central focus of this paper is to highlight the applications of storytelling in different cultural context in health promotion, particularly to hearing loss public awareness campaigns.

Place, publisher, year, edition, pages
2012. Vol. 1, no 4, 322-329 p.
Keyword [en]
Storytelling, Cross-culture, Communication, Public awareness, Health promotion, Hearing loss, Hearing impairment
National Category
URN: urn:nbn:se:liu:diva-78190DOI: 10.5455/jbh.20120729114709OAI: diva2:531656
Available from: 2012-06-07 Created: 2012-06-07 Last updated: 2014-09-11

Open Access in DiVA

fulltext(428 kB)469 downloads
File information
File name FULLTEXT01.pdfFile size 428 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Manchaiah, Vinaya K. C.
By organisation
The Swedish Institute for Disability ResearchDepartment of Behavioural Sciences and LearningFaculty of Arts and Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 469 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 159 hits
ReferencesLink to record
Permanent link

Direct link