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The Importance of Relationship Networks and Environmental Factors for the Internationalization Process of Born Global Companies in the Lithuanian Market: A Case Study of Keback
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

As a result of the rapid globalization process and growth of competition, companies are fostered to expand in the international markets in order to maintain competitive advantages and keep on growing. The thesis focuses on the concepts of networking and environments which are perceived to be major factors for the internationalization process. The aim of this study is to examine the significance of networking and environmental issues for the internationalization process in the Lithuanian market. The study is carried out in the context of Born Global companies.

The theoretical framework of this thesis focuses on three main points. The first approach considered within the literature review is the internationalization process. The following one is networking, considering formal and informal networks in particular. The last approach of importance for the thesis involves environmental factors regarding a particular country’s market. This theoretical framework guides the reader through the collection and analysis of empirical data, as well as concluding thoughts for the study.

The single case study of the selected company from Halmstad was carried out by employing a qualitative research method. Semi-structured personal interviews enabled the author to collect the empirical data which was supplemented with the secondary data received by using web sites, documentation and scientific articles.

The results of the case study indicate that networking and environmental issues influence to a considerable extent the internationalization processes. Moreover, the significance of informal networks was emphasized in particular. However, the study has not shown the obvious evidence that environmental factors affect a company’s performance within the Lithuanian market considerably. The single case study enabled me to give practical implications for a real case, considering the introduction of a particular product into the Lithuanian market.

Place, publisher, year, edition, pages
2012. , 56 p.
Keyword [en]
International marketing, Born Globals, Lithuanian market, networking, environmental factors
National Category
Social Sciences
URN: urn:nbn:se:hh:diva-17863OAI: diva2:531326
Subject / course
International Marketing
Social and Behavioural Science, Law
Available from: 2012-06-20 Created: 2012-06-06 Last updated: 2012-06-20Bibliographically approved

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