Reklam, mat & ko(n)sten att synas: En kvalitativ studie av fyra reklamfilmer från Coop och Lidl
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured. It’s also interesting to search how they work with commercials alongtheir business idea. What makes this research relevant is that it has been relatively few studies onthis case. The theory used in this study is mainly the semiotic approach but also the narrative andthe rhetoric theories are used. The result and discussion section reveals each companies commercialstructure and how they integrate their business idea. The discussion also reveals similarities anddifferences between Lidl and Coop. Finally, the conclusions of this study are discussed.
Place, publisher, year, edition, pages
2012. , 53 p.
Other Humanities not elsewhere specified
IdentifiersURN: urn:nbn:se:oru:diva-23263ISRN: ORU-HUS/MKV-GK-2012/0050-SEOAI: oai:DiVA.org:oru-23263DiVA: diva2:531005
Subject / course
Medie- och kommunikationsvetenskap