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Reklam, mat & ko(n)sten att synas: En kvalitativ studie av fyra reklamfilmer från Coop och Lidl
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured. It’s also interesting to search how they work with commercials alongtheir business idea. What makes this research relevant is that it has been relatively few studies onthis case. The theory used in this study is mainly the semiotic approach but also the narrative andthe rhetoric theories are used. The result and discussion section reveals each companies commercialstructure and how they integrate their business idea. The discussion also reveals similarities anddifferences between Lidl and Coop. Finally, the conclusions of this study are discussed.

Place, publisher, year, edition, pages
2012. , 53 p.
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:oru:diva-23263ISRN: ORU-HUS/MKV-GK-2012/0050-SEOAI: oai:DiVA.org:oru-23263DiVA: diva2:531005
Subject / course
Medie- och kommunikationsvetenskap
Uppsok
Humanities, Theology
Available from: 2012-07-13 Created: 2012-06-05 Last updated: 2017-10-17Bibliographically approved

Open Access in DiVA

Coop och Lidls reklamfilmer(1235 kB)298 downloads
File information
File name FULLTEXT01.pdfFile size 1235 kBChecksum SHA-512
655270c19c080e0e96c91cea427113bae7cd36b1132762725d467fd991d15c3e45466a8d875675799544db7d363793e004f2ad693d5572580baa1b72330cbb67
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf